Hot Database

Vlad, advertising and are already purchasing it from other partners. You write that you have many screens and flexible targeting. But it doesn’t happen that your competitors write: “We have two screens in the basement and no targeting.” Everyone has many screens, flexible targeting, different ...

3. At the first stage, we attracted the audience to the site to get acquainted with the brand and its range through contextual advertising, SEO and targeted advertising. To create awareness of the brand and attract attention, we used outreach promotion channels, targeted advertising, and also ...

How you present the results is also very important. Without going into the specifics of the design and structure of reports (this will be covered in a separate post later), the results should be understandable, easy to use and relevant to the tasks at hand. For this purpose, it is advisable to ...

As you probably know, our company conducts research in a variety of areas: tobacco products, beverages, FMCG, banks, pharmaceuticals, airlines and others. And although the same tools are used everywhere, each area has its own peculiarities of conducting marketing research. This is especially true ...

I was amazed that the magazine itself allowed this article to be published. Not only is our country already bogged down in this vice, but on the professional pages, where people turn to get professional advice and learn how to identify and anticipate the needs of clients, they come across such an ...

RULE #4. ASSIGN A RESPONSIBLE EXECUTOR TO MANAGE THE PROJECT, WHO UNDERSTANDS THE ISSUE. Constant and effective communication with the customer will greatly help to make the research truly useful for you. This executor should be in constant contact, especially during the preparation period for the ...

In other words, business qualities and other characteristics of Russian Internet users have little correlation with the presence of companies on the Internet, while the audience prefers to make purchases from those companies about which they can read something on the Internet.

If it is generally ...

In non-professional or semi-professional circles, marketing is often presented as some kind of spontaneous and unpredictable activity.

Meanwhile, it is built into the chain of making both strategic and operational decisions of each market company. And in the marketing system itself, there are ...

Block 2: Positioning That Sells in 7 Seconds

1. How to quickly make a list of customer requirements
2. How to formulate a selling positioning and how it differs from blah-blah-blah
3. Two components of selling communications
4. How many arguments in sales are needed to increase sales
5. Optimal ...

I would like to draw your attention to the analytical article by our partner Talgat Yergaliyev "CONSUMER MARKETS: imbalance" , which was published in the business publication National Business (No. 6, 2011). The article provides a deep analysis of the state and trends of consumer markets in ...