Factors that irritate users most on company websites

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In other words, business qualities and other characteristics of Russian Internet users have little correlation with the presence of companies on the Internet, while the audience prefers to make purchases from those companies about which they can read something on the Internet.

If it is generally believed that the informativeness and logic of a company's website is, in fact, its purpose, by which both the web resource itself and the company it belongs to are judged, then the leading factors that irritate users are, first of all, too much advertising (42% of responses) and the requirement to register to receive any data (38%). Both of azerbaijan cell phone number list these factors have remained the most unpleasant for visitors to websites of various companies in the RuNet. The informativeness of the website itself, or rather, the poor implementation of this most important characteristic, won only 13% of responses, which is even slightly less than six months ago.

Figure 2.Compared to the results of the November 2011 survey, the share of those dissatisfied with such factors as slow operation of web resources (16%), their complex navigation (12%), and the lack of versions in the users' native language (5%) has increased. Fewer people are dissatisfied with broken links, the need to install programs for viewing, etc.

No less relevant were errors and typos in texts, ugly and old website design. However, the share of those who are not irritated by anything on company websites has become slightly larger. The audience has become somewhat more loyal, or companies have begun to listen to modern standards and improve their web presence on the Internet, realizing that more and more Russians are mastering the Internet and can, having become interested in a company and its products, search for its website and information about it on the Internet. Especially since