Crash tests and demonstrations in real conditions

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3. At the first stage, we attracted the audience to the site to get acquainted with the brand and its range through contextual advertising, SEO and targeted advertising. To create awareness of the brand and attract attention, we used outreach promotion channels, targeted advertising, and also developed a content strategy. To retain customers, we developed a separate CRM strategy;

4. Content strategy with the big idea “Not afraid of challenges”. We developed a content plan demonstrating the superiority of their specialized clothing through:

Collaboration with industry bloggers and experts;
Creation of landing pages for individual flagship products;
Blog and social media development with a focus on practical benefits.
Key lessons learned:

Segmentation and focus instead of dispersion: in b2c, it is ghana cell phone number list more important to be a leader in a narrow niche than to try to cover the entire market. Category prioritization allowed for effective distribution of marketing budgets;
Adaptation of content for b2c: the emotional component turned out to be no less important than technical characteristics, and visualization of advantages and demonstration of products "in action" significantly increases conversion;
Omnichannel approach: entering marketplaces has become a key factor in increasing the availability of goods, email marketing has proven highly effective with the correct segmentation of the base.
It is noteworthy that not all initiatives worked equally well. The promotion of the "Tourism" category was less successful due to the limited assortment compared to specialized brands. This led to a strategic decision to prioritize the development of this product line in the long term.