Warm up a cold target audience
Posted: Tue Apr 22, 2025 9:45 am
To interest and attract potential partners, you need to use all possible paths (channels). By announcing a free webinar, you will conduct a series of natural contacts with a potential distributor. For example:
The listed actions look as natural as possible, you will not need to come up with ridiculous explanations and justifications for why you are calling or writing to a person. Using all the advantages of webinars, you will bitcoin data significantly reduce the time it takes to convert a lead into a partner or buyer.
By the way, web conferences fit organically into recruiting funnels (a step-by-step route of touches that distributors go through on their way to cooperation). Read more about this concept in the article Sales Funnel. Stages of Business Automation .
3. Require minimal costs for implementation
Event marketing works better than advertising, but to organize an offline event you need to have the skills of an organizer (you need to find a room, negotiate its rental, ensure the availability of a projector, speakers, a flip chart, markers, a pointer, etc.).
Organizing an online webinar requires a minimum of financial investment: it is enough to have a computer (phone) with a webcam and microphone. To find a service, it is enough to enter one query in a search engine, and the cost of specialized tools is not comparable to the price of renting conference halls.
The listed actions look as natural as possible, you will not need to come up with ridiculous explanations and justifications for why you are calling or writing to a person. Using all the advantages of webinars, you will bitcoin data significantly reduce the time it takes to convert a lead into a partner or buyer.
By the way, web conferences fit organically into recruiting funnels (a step-by-step route of touches that distributors go through on their way to cooperation). Read more about this concept in the article Sales Funnel. Stages of Business Automation .
3. Require minimal costs for implementation
Event marketing works better than advertising, but to organize an offline event you need to have the skills of an organizer (you need to find a room, negotiate its rental, ensure the availability of a projector, speakers, a flip chart, markers, a pointer, etc.).
Organizing an online webinar requires a minimum of financial investment: it is enough to have a computer (phone) with a webcam and microphone. To find a service, it is enough to enter one query in a search engine, and the cost of specialized tools is not comparable to the price of renting conference halls.