Warm up a cold target audience

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To interest and attract potential partners, you need to use all possible paths (channels). By announcing a free webinar, you will conduct a series of natural contacts with a potential distributor. For example:


The listed actions look as natural as possible, you will not need to come up with ridiculous explanations and justifications for why you are calling or writing to a person. Using all the advantages of webinars, you will bitcoin data significantly reduce the time it takes to convert a lead into a partner or buyer.

By the way, web conferences fit organically into recruiting funnels (a step-by-step route of touches that distributors go through on their way to cooperation). Read more about this concept in the article Sales Funnel. Stages of Business Automation .

3. Require minimal costs for implementation
Event marketing works better than advertising, but to organize an offline event you need to have the skills of an organizer (you need to find a room, negotiate its rental, ensure the availability of a projector, speakers, a flip chart, markers, a pointer, etc.).

Organizing an online webinar requires a minimum of financial investment: it is enough to have a computer (phone) with a webcam and microphone. To find a service, it is enough to enter one query in a search engine, and the cost of specialized tools is not comparable to the price of renting conference halls.