Goodbye minimalism, hello maximalism !

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Maximalist emails are everything minimalist emails aren't. With maximalism, think flashy designs, bold typography, vibrant colors, and multiple images, but always in keeping with your visual identity.

Simplistic email designs aren't what's going to make their jaws drop. For a successful email marketing campaign, your email needs to be powerful enough to grab attention!

To start incorporating maximalism into your email design:

Display products in vibrant colors. Don't worry too much about creating color harmony; maximalist emails are meant to be bold.
Experiment with different email layouts. Instead of playing it safe with a single-column layout, use a zigzag layout.
Play with decorative and elaborate fonts, but limit their use to only the headlines or words you want to emphasize. For longer text, use email-friendly fonts.
email design trends
3. Geometric and abstract shapes in an impactful email
Using shapes to communicate an idea is pretty cool, right? Now, shapes can be incorporated into your email designs as simple illustrations in the header or background. You can even go one step ahead and let them take center stage to emphasize the key part of the email.

Check out how Salesforce used an abstract shape to improve the appearance of the email and optimize your email marketing campaign.

email design trends
4. Irregular frames in graphic design
While simple frames, like squares and rectangles, are most commonly used in digital images, many emails are turning to radically irregular frames, such as stars, pill shapes, and other more bizarre abstractions.

This trend of irregularity and vietnam mobile database creates a fun and playful aesthetic, reminiscent of art cutouts. The effect is enhanced by bold colors, duotones, and offbeat placement, as if the images had been collaged in a scattered, sticker-book style. The end result? A relaxed and youthful composition.

email design trends
5. Wave patterns
Using waves is a great way to break up the usual format in email templates. Simply adding a curve to a straight line can completely change the feel of the email, making it light and engaging. Amazing, isn't it?

Additionally, wave patterns can create directional cues, making it easier for the reader to follow the email. A wave can also help draw attention to the call to action, a digital marketing technique that works every time.