Data Privacy: How to Protect Your Customers

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Knowing how to maintain the privacy of your customers ' data is essential not only to convey trust in services to them and to the market itself, but also to ensure that your company does not suffer serious consequences due to the leak or loss of said data.

Among the main consequences involved in france mobile database like this, we can immediately mention the four main ones: loss of customers , lawsuits and/or fines , damaged company image in the eyes of the public and serious financial losses .

To avoid these situations, in this article we will present the best practices to guarantee the privacy of your customers ' data and how TND BRASIL can help you. Continue reading and find out more!

5 actions to maintain your customers ' data privacy
Although it is an extremely serious matter and, at first glance, may seem difficult to deal with, data privacy can be addressed with five simple actions, which encompass several areas of a company. Find out more about these five actions below!

Know the laws and regulations on data privacy
The General Data Protection Law (LGPD) is – probably – the most famous law in Brazil when it comes to protecting third-party data. It establishes rules and regulations that companies must follow when processing people’s personal data on the internet.

Check out an example:

Imagine you found an amazing e-book from a 100% free company on the internet;
To get it you need to fill out a form and download the e-book;
Focus of attention: in this form you provide data such as: name , email and telephone number ;
After you click “download”, you automatically enter the database of that company;
Now, this company can start sending you their communications as emails, SMS or even contact you via WhatsApp;
There comes a time when this company forms a service partnership with another and, as part of the strategy, it sends its database for the partner company to use, including your personal data ;
From then on, the partner company also starts sending you communications and getting in touch with you;
This cannot happen. The reason? You did not give permission for it to use your data, much less for the first company to pass it on to the other.
It is in cases like this that the LGPD comes in, with a focus on protecting the public/consumer so that – given the many possibilities – situations like this do not happen and their data becomes, theoretically, more secure and impossible for anyone to access.

Companies that comply with the LGPD and demonstrate this in their work gain more trust from their customers and show genuine concern for their personal information. In addition, they avoid serious consequences under the law and, of course, in the market itself.

Among the consequences are:

Legal proceedings governed by those affected;
Fines (which, depending on the case, can be in the millions) from regulatory bodies;
Loss of trust between the public and the market, making it difficult to acquire new contracts and partnerships;
Serious damage to the company's image, especially when the situation is publicized in the media;
Financial loss, whether due to customers breaking contracts , employees leaving because they are dissatisfied with the situation or difficulty in getting back on their feet after the scandal.
Minimize unnecessary data collection
Another action that can help you maintain the privacy of your customers ' data is to avoid collecting unnecessary data . We know that you can never have too much information about a customer, but sensitive data should be treated differently .

Still using the e-book from the previous topic as an example , for the person to download it you do not necessarily need to request data such as their CPF. Thus, during the collection process you reduce the amount of data that will be used by your company .

The best way to identify which data is worth collecting or not at the beginning is to know what will be necessary just so that you can contact the person of interest at first, what comes later will be a complement to your registration when they are actually your client.

Check out some immediate benefits of minimizing data collection in your company below !

Fewer pieces of worrying data to deal with if any of it is leaked;
It doesn't scare the interested person at first, after all, they recognize that the data provided is only what is necessary for your company to contact them ;
It provides greater confidence, as it does not ask for very specific information or information that could generate some distrust.
Keep data safe
The best action your company can (and should!) take when it comes to data privacy is to protect it through technology. And, in this regard, TND BRASIL is an expert in the field.

In general, much of technology works to protect against cyber attacks, and for this, two different types of software are essential for your company. Learn more about them below!

FORTINET Firewall
Known as the global leader and innovator in network security, it offers the highest security platform and best performance to secure and simplify your IT infrastructure.

Some solutions you can find at FORTINET : Firewall, VPN, Traffic Shaping, IPS, WEB Filter, WAN optimization, terminal access, layer ⅔ routing, among others.

TREND MICRO Antivirus
Based on artificial intelligence and machine learning, this antivirus allows you to identify and neutralize the most sophisticated threats in real time. In addition, you can count on all the experience of a leading company in the global technology market, which currently has more than 500 thousand customers .

In addition to using these software, you can further increase your security by opting for end-to-end encryption and the famous two-factor authentication .

The first guarantees data security during a conversation , so that the content can only be accessed by the sender and the recipient. The second offers double security , usually associated with login. In it, you will have to go through two layers of security to prove that it is really you trying to access a certain place.

An example? You will initially use your login and password and then enter a code sent to your email.

A few years ago, the website ÉPOCA NEGÓCIOS created an article listing the 21 BIGGEST PRIVACY BREACHES OF 2018 and, at the top of the list, we have the leak of the Aadhar company's citizen registry, which affected 1.1 BILLION users.

Check below the description of the information available on the website:

Who/what was affected: Private data of Indian citizens such as names, ID numbers and bank accounts

When: discovered 03/2018

How: Information from the Indian government's ID database , which stores citizens' identity and biometric information, was leaked through a system run by a state-owned utility . The company's API, used to access the database , was unprotected, giving access to Aadhar information.

As you can see, investing in digital security to guarantee data privacy is essential for any company, and small errors can cause great harm, both for institutions and for affected users.

Provide transparency to customers about data collection and use
Transparency – among all others – must be a fundamental point when we talk about instilling trust in customers and, of course, strengthening the relationship between both.

Specifically to inform customers about data collection, it is important that companies have defined their Privacy Policies , which inform how they use the collected data, almost as if it were a law or company rule on this issue. Such policies are usually made available on the companies' websites .

Of course, that's not all, you also need to make it very clear in your communications, such as the famous phrase “We will not use your personal data to send SPAM” or in a simple chat with the customer in question, especially via text, as this way you will have a history if necessary .

As we have already mentioned, transparency is one of the main factors responsible for increasing customer confidence in your company and/or services , and can be a decisive factor when closing a contract or recommending you to others . So, don't forget to always keep this in mind!

Train employees on the importance of data privacy
The best way to raise awareness among a company's employees about the importance of data privacy is through frequent training.

Periodic training is great for employees in general to stay up to date on the subject and take basic care of the data they work with. However, it is necessary to carry out more constant and complete training with the IT team, after all, they are the first line of cyber defense in a company.

Last year, the website MUNDO RH published AN ARTICLE commenting on the responsibility of the company Nexoos (credit fintech) with the issue, where it took a further step and created an entire internal area focused on Privacy and Data Protection.

Despite defining and achieving different solutions, numerous companies in the market are increasingly concerned with preparing their employees and reorganizing their departments so that data privacy is a constant issue in their daily work routine .

Conclusion
Now you know that to avoid problems for your customers and your company , it is high time to adopt practices that help you protect data in your day-to-day work. And, such practices can be carried out by following the five actions that we discussed throughout the text , which are:

Know the laws and regulations regarding data privacy;
Minimize the collection of unnecessary data;
Keep data safe;
Provide transparency to customers about data collection and use;
Train employees on the importance of data privacy.
In addition, you can also count on TND BRASIL 's technology solutions to maximize your results in business protection. So, CONTACT US today to learn more about how to ensure the privacy of your customers ' data !