How to Develop a B2B Wholesale Online Store That Will Make Sales Faster and More Efficient

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At Webest, we develop and advance e-commerce projects not only in retail, but also make wholesale portals for B2B clients.

The material contains 40+ useful functions for a wholesale online store that will help meet the preferences of B2B clients and improve their online experience, optimize wholesale sales and reduce business costs.

Transition to eCommerce
If we draw a parallel with whatsapp number list the B2C market, we can see that in recent years, an important development direction in the B2B segment has been increasing accessibility and convenience, similar to the B2C segment. With the development of e-commerce in B2C, opportunities have emerged to optimize B2B sales.

Sales via phone, email, and instant messaging are becoming unpopular and a thing of the past. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.

It is no longer enough to limit yourself to the basic functionality of a B2B portal. Active digitalization of the B2B market suggests that companies that create electronic platforms with the prospect of further development are now winning.

B2B Customer Needs
Wholesale buyers are ready to make remote purchases in large quantities and want to save time and effort when ordering online. At the same time, 87% of B2B buyers are ready to order more on a convenient and well-configured B2B portal, according to Avionos. Accordingly, a B2B portal should ensure the convenience of making a purchase and become a full-fledged sales and business scaling tool.

Also, 76% of B2B buyers expect more personalized attention from suppliers based on their specific needs. Otherwise, there is a risk that the customer will switch to a competitor - 4 out of 5 B2B buyers say they have changed suppliers at least once in a two-year period.

All this requires the portal developer to know the industry in which the customer operates, understand market development trends and the specifics of B2B sales.

I will tell you how to supplement the basic functions of the personal account, catalog and basket with those features that have already been used on the Russian market in recent years, and those that have not yet become widespread enough.

Optimization of the catalog and product card
Working with a catalog should make it easier to find the right products and be intuitive. A B2B catalog can consist of hundreds of thousands of product items, so the seller must provide the buyer with the ability to work with the catalog quickly and easily.

For this purpose, for example, two types of product display are implemented in the catalog (tile and list), the ability to add a product from the catalog or card directly to the cart; modifications are added to the product card; the quantity of the product is reflected in wholesale units of measurement understandable to the B2B buyer.

And in the catalog list there is usually a minimum of information about the goods: a minimalistic photo, quantity in stock, price, article number, and sometimes also the most significant characteristics.

Example of a catalogExample of a catalog

Let's see what other tools it is already difficult to imagine a full-fledged wholesale catalog without.

1. Effective search
Advanced search by article, brand, name, properties with hints or autocomplete includes search hints, correction of spelling errors, display of the number of search results and more.

Suggestions help find products whose names or exact properties the user does not remember, or if the user uses abbreviations and terms.

Most often, B2B clients are more interested in the article numbers of the required goods, which they most often already know. Multiple search will allow you to enter several article numbers into the search bar at once and get results for the specified items.

Advanced SearchAdvanced Search

2. Obtaining wholesale price and retail price
B2B transactions are often high-risk, so the client compares options and chooses the one that is more profitable. The buyer company sells goods to retail buyers. It will be easier for it to make a purchase decision if sellers provide recommended retail prices for buyers on the portal.