Consumers expect videos that are geared toward educational needs and the brand’s products and services

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According to a HubSpot study, 66% of consumers surveyed have watched a video about a brand or product in the past year, which shows that people still tend to believe what they see with their own eyes. Consuming content visually and aurally allows them to make smarter decisions about the brands, products, and services they choose, limiting risk and increasing satisfaction.

But there’s something brands miss! Viewers aren’t looking for bahamas phone number data the best, liveliest, and flashiest videos. Thanks to social media, they’re actually looking for more authentic, “real” videos to build trust and confidence in the brand.

There’s also value in videos that aren’t brand or product specific. Consumers are looking for videos that not only engage and entertain them, but also teach them something new.

Therefore, it is useful to review your video content strategy. If you are working with a digital marketing agency , organize a meeting immediately. If you have internal teams, bring them together. Determine educational topics that will interest your target audience. Focus on producing videos that focus on your brand and whose main purpose is to educate the customer and add value to them.