Optimize your landing pages

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If your ads are showing to people who aren't interested in your product or service, you're simply wasting money! Review your targeting settings and make sure you're only showing your ads to people who are likely to be interested in what you offer. You can refine your targeting based on several factors, such as:

Demographics. Demographic data can help you better understand your website visitors and learn more about your high-value customers. For example, if you know which age group interacts most with your website, you can tailor your content topics, write content that visitors can relate to, and run ad campaigns to target that age group.
Interests . Google allows you to target your exit mobile number database based on their interests, behavior, and other similar factors. But before that, you need to properly monitor your audience to understand their tastes and interests;
Location. Analyze the location where it is displayed, but also the age group and gender of your audience, etc. Once you understand this data, you need to adjust it for better results;
Custom Intent Audiences. Another way to refine your targeting is by using custom intent audiences. Using this feature, you can show your ads to users who search using your keywords.
Once someone clicks through to your website, you want to make sure they have a positive experience and are motivated to make a purchase. Make sure your landing pages are optimized for conversions by:

Including a clear call to action;
Removing any distractions that might take attention away from your product or service;
Ensuring the page loads quickly and is easy to navigate for a smooth user experience
Optimizing them for relevance, speed, and mobile responsiveness. A well-designed landing page can increase conversion rates and improve your brand awareness.
Finally, test ad scheduling and placement
The next important thing to remember before publishing your ads is to test your ad timing and placement. Google allows you to analyze when your ads get the most responses, so use this feature to monitor when your ad gets the most engagement.

Once you've identified the right time, you can easily adjust the times you want to display them based on when your audience is most active. This will help you get the most out of your investment.

Another major consideration here is ad placement. Google offers a variety of ad placement options. Test, test, and… test to understand what works for your business!

Remember, it's essential to analyze your campaign data, monitor performance, and make data-driven decisions. What works for one campaign may not work for another.

So, again, regularly evaluate and refine your strategies to improve your Google Ads performance.