Create an execution schedule

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The execution schedule is essential to convert strategies into actions over a given period. When outlining the actions, define steps, deadlines and poland mobile database durations to monitor the steps and make adjustments if necessary. In addition, the schedule should include relevant information, such as the type of communication content and written and visual language strategies to be used.

6. Establish key performance indicators (KPIs)
Measure performance indicators, such as customer satisfaction, level of engagement on social media , website traffic, among others. With clear numbers, it will be possible to understand which are the positive factors of the communication plan and which ones need to be adjusted to achieve better performance.

Additionally, KPIs can be used to create strategies that are consistent with business and audience values. If an approach fails to generate customer engagement, it is a sign that the targeting needs to be optimized.