How does remarketing work today?

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Did you know that more than 90% of consumers who italy mobile database a product for the first time in an online store do not buy it? More than digital strategies, today tools help simplify the daily management of your business.

What’s more, many users complete all the steps, reach the shopping cart and simply abandon it. However, some remarketing tools, for example, allow you to identify the user who performed a certain action: be it an interest in a product or a search on your website.

After this, the user will be specifically tagged so that ads related to that product or service will be displayed more frequently. This increases the likelihood of a conversion. That is, when the remarketing function is activated and the user views the product for longer through the ads, the chances of a purchase being made increase.

“Remarketing helps you reach people who have visited your website or used your mobile app before. Previous visitors or users may see your ads as they browse websites that are part of the Google Display Network or when they search for terms related to your products or services on Google.”