Pay attention to the questions

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Once your customers choose to join your loyalty program, make them feel special by offering them exclusive benefits and discounts. This privileged treatment will make them feel special and appreciated, which is the key to a good customer retention rate.

An excellent example of a loyalty program is Sephora 's Beauty Insider . This program gives you access to discounts and gifts without having to spend money. However, the more money you spend, the better the benefits.

You can also offer someone benefits similar to a loyalty program before they choose to join. For example, you can offer each shopper a discount code in their order confirmation email.

Don't make them sign up for anything, just offer an immediate discount.

If you offer your customers value without any ulterior motives laos email list after they make a purchase, your customer retention rate will increase significantly.

Shopify lets you customize your order confirmation emails and create discount codes to increase customer retention.

You know how sometimes you need an extra pair of eyes to proofread a text, because it's impossible to spot your own typing errors?

The same thing can happen with your ecommerce : you designed the customer journey, you created the product pages, you set the prices. In short, you know everything about your store because you invented it.

And that’s exactly why we don’t always understand what we did wrong. At least not as well as our customers.

Paying attention to questions about your store is a great way to keep your customers, and a simple customer retention technique.

For example, if someone asks you a question that you thought was obvious, that’s the perfect clue that maybe it’s not so obvious.

Or if they ask a question that you've already answered, maybe you didn't explain it clearly enough or loudly enough.

Make customers feel comfortable enough to ask questions. The more comfortable they feel, the higher your customer retention rate will be.