customer service: what distinguishing features will your products have?
Posted: Wed Apr 23, 2025 4:09 am
But it's not just about the site: what you'll need to define is a real tone of voice for your brand, the way you'll tell the story of your products and your values.
Continuing with the similarity with a person, it is about defining not only their physical appearance, but also their personality, their way of speaking, the things they like and believe in.
It may seem like a strange job to give character to a brand...but it's one of the most important things you can do!
You should try to identify all of the following aspects as clearly as possible:
Brand characteristics: purpose, values, promise, USP (Unique Selling Proposition), Mission and Vision, Positioning
Advertising and communication: how do you want to communicate? Where? Is your brand more Instagram-like, with beautiful photos, or YouTube-like, with yoga instructors teaching the best poses?
Sponsorships and partnerships: As we said, affiliating your brand with events, people and activities that align with its vision is a great way to share their values and reinforce your own.
Product and packaging design, pricing, How will they be delivered france email list to customers? How much should they cost, and what kind of support do you want to offer? Think about ways to distinguish and position yourself correctly in their minds, especially compared to your competitors, and to be consistent with your vision and values.
In short, as you can see, there is still a lot to do. It is a potentially endless job, but you are on a good path: if you can be consistent with what you preach and your products do what they promise, your branding strategy will soon bear fruit.
Conclusion
Here we go, you're done. You've learned what a brand is and how to do branding. You've built your marketing strategy from scratch by analyzing potential customers through social media, you've created a brand in the image of your customers, now you just have to wait and see where this business will take you.
Benjamin Yoskovitz said: “ Don’t sell what you can create. Create what you can sell .”
I hope I have been helpful in this jungle that is branding. Let me know how it went in the comments below.
Continuing with the similarity with a person, it is about defining not only their physical appearance, but also their personality, their way of speaking, the things they like and believe in.
It may seem like a strange job to give character to a brand...but it's one of the most important things you can do!
You should try to identify all of the following aspects as clearly as possible:
Brand characteristics: purpose, values, promise, USP (Unique Selling Proposition), Mission and Vision, Positioning
Advertising and communication: how do you want to communicate? Where? Is your brand more Instagram-like, with beautiful photos, or YouTube-like, with yoga instructors teaching the best poses?
Sponsorships and partnerships: As we said, affiliating your brand with events, people and activities that align with its vision is a great way to share their values and reinforce your own.
Product and packaging design, pricing, How will they be delivered france email list to customers? How much should they cost, and what kind of support do you want to offer? Think about ways to distinguish and position yourself correctly in their minds, especially compared to your competitors, and to be consistent with your vision and values.
In short, as you can see, there is still a lot to do. It is a potentially endless job, but you are on a good path: if you can be consistent with what you preach and your products do what they promise, your branding strategy will soon bear fruit.
Conclusion
Here we go, you're done. You've learned what a brand is and how to do branding. You've built your marketing strategy from scratch by analyzing potential customers through social media, you've created a brand in the image of your customers, now you just have to wait and see where this business will take you.
Benjamin Yoskovitz said: “ Don’t sell what you can create. Create what you can sell .”
I hope I have been helpful in this jungle that is branding. Let me know how it went in the comments below.