4 Types and Examples of Market Segmentation
Posted: Wed Apr 23, 2025 3:22 am
It allows you to build better relationships with your customers. The process of market segmentation involves a constant process of knowing your customers. The more you learn about them, the better you can serve them and create the perfect shopping experience.
It helps you identify your brand's strengths, weaknesses, and opportunities. Segmenting your customers can show you how your brand and campaigns are performing. You'll learn to recognize the strongest aspects of your strategy , the areas to improve, and understand how to better compete with your competitors.
There are 4 main types of criteria for segmenting the market: demographic, geographic, behavioral and psychographic.
market segmentation
Source: Pillars of Segmentation – Jordie van Rijn
Demographic Market Segment
How do you do demographic market segmentation? Demographic indonesia email list market segmentation is when you divide your customers into groups based on their demographic information, such as age, income, gender, education level, single or married, family size, ethnicity, profession, religion, and more.
Demographic segmentation is the most popular type of segmentation because it is the simplest and most reliable way to divide customers.
Dormify is a dorm and apartment furniture company that focuses on college students furnishing their dorms and homes. The company wanted to market a special collection of accessories and clothing to sorority women—a more specific demographic than just women enrolled in college.
The marketing team looked at the company’s data to see who interacted with emails and ads for sororities and “Greek life” (many sororities use Greek letters in their names). They then used that information to create a list of people who would receive emails about these products.
It helps you identify your brand's strengths, weaknesses, and opportunities. Segmenting your customers can show you how your brand and campaigns are performing. You'll learn to recognize the strongest aspects of your strategy , the areas to improve, and understand how to better compete with your competitors.
There are 4 main types of criteria for segmenting the market: demographic, geographic, behavioral and psychographic.
market segmentation
Source: Pillars of Segmentation – Jordie van Rijn
Demographic Market Segment
How do you do demographic market segmentation? Demographic indonesia email list market segmentation is when you divide your customers into groups based on their demographic information, such as age, income, gender, education level, single or married, family size, ethnicity, profession, religion, and more.
Demographic segmentation is the most popular type of segmentation because it is the simplest and most reliable way to divide customers.
Dormify is a dorm and apartment furniture company that focuses on college students furnishing their dorms and homes. The company wanted to market a special collection of accessories and clothing to sorority women—a more specific demographic than just women enrolled in college.
The marketing team looked at the company’s data to see who interacted with emails and ads for sororities and “Greek life” (many sororities use Greek letters in their names). They then used that information to create a list of people who would receive emails about these products.