In response to this change in their target market, McDonald's has updated their products and services.
That's why today McDonald's also offers menus with healthier options and with fresh, high-quality products.
Target market: the Mc Donald case
The term “ target audience ” is narrower than “target market.” It refers specifically to the group of consumers who are the recipients of marketing messages.
Advertising specialist Tom Duncan explains: A target audience is “a group that has significant potential to respond positively to a brand message.”
Your target audience may or may not be the end users of your product, but they will represent the people you intend to direct your marketing strategies to .
To communicate effectively with your target audience, you need denmark email list to understand who they are, what their needs and desires are.
Why?
Because “no matter what your product is, you’re ultimately in the education business,” said Robert G. Allen. “Your customers need to be constantly educated about the benefits of doing business with you, how to use your products more effectively, and how to improve their lives.”
Also, always remember the words of author and marketing guru Orvel Ray Wilson: “Customers buy for their reasons, not yours.”
target market: quote Orvel Ray Wilson
Let's go back to the McDonald's example we saw above.
Example of target audience
Even though one of McDonald's main target markets is children, there is a big problem with this target market: children have no purchasing power.
In other words, it's not children who buy McDonald's products, it's adults.
So, McDonald's created the Happy Meal to serve its target market of children. But the ads that McDonald's creates to promote Happy Meals are aimed at parents.
This is clearly seen in the advertisement below.
The ad highlights things that are not of interest to children, but are important to parents.