How network business is developing in Russia
Posted: Tue Apr 22, 2025 9:45 am
Recently, the reputation of network marketing has begun to change for the better. Last year, 3.56 million Russians joined the ranks of distributors of multi-level companies (data from the Direct Selling Association (DSA)). It is noteworthy that a huge number of young people are entering the business, which was confirmed by the founder of NL International, Dmitry Khokhlov:
"They are not shy about saying that networkers are forex data catching hype on this. The tools have changed: social networks, lead generation, sales funnels, targeting - all this expands the possibilities of online attraction."
When the influx of new distributors into the structures increased, there was an urgent need to introduce uniform professional standards and improve the qualifications of market participants; MLM education courses are being created everywhere, in which anyone can participate.
Among the latest changes in legislation - in 2020, 19 regions of Russia introduced a self-employment regime, which allows you to work officially, make cashless payments and remain within the legal field. Apparently, it should increase the attractiveness of MLM as the main way to earn money. Also, licensing of partner organizations is being introduced at the legislative level, which helps to improve the market and protect people from scammers.
"They are not shy about saying that networkers are forex data catching hype on this. The tools have changed: social networks, lead generation, sales funnels, targeting - all this expands the possibilities of online attraction."
When the influx of new distributors into the structures increased, there was an urgent need to introduce uniform professional standards and improve the qualifications of market participants; MLM education courses are being created everywhere, in which anyone can participate.
Among the latest changes in legislation - in 2020, 19 regions of Russia introduced a self-employment regime, which allows you to work officially, make cashless payments and remain within the legal field. Apparently, it should increase the attractiveness of MLM as the main way to earn money. Also, licensing of partner organizations is being introduced at the legislative level, which helps to improve the market and protect people from scammers.