Honest and relatable social media content
Posted: Tue Apr 22, 2025 9:29 am
The search was on as people looked to Google for answers during this year of unknowns. According to Google, some of the top trending searches in 2020 included “how to cut men’s hair at home” or “how to make a mask without sewing.” Each search reveals the needs and the uncertainties of consumers. As marketers, this search data is a treasure of value. Search not only shows sentiment but also indicates areas where consumers’ needs aren’t being met (hello market opportunities!) You can be sure to see plenty of men’s self-styling products this year.
Don’t go chasing algorithms— remember your story. In this oman whatsapp number data 5 million year of social distancing and stay-at-home quarantine, the need to connect to others was fulfilled online through social media, which provided a voice for many to communicate with the outside world. One of the biggest platforms for new voices this year was TikTok, which emerged as the most downloaded app of the year for users between 18 and 24. However, no matter the channel, the message was the same — honesty and transparency. “We’re in this together” may as well have been the tagline of the year, signifying the connection that we all craved while staying apart.
People buy from people
In fact, a recent study by Allison+Partners found that 58% of marketers believe that humanizing a brand will lead to higher sales. For many businesses, physical doors were closed, giving social media and YouTube the perfect platform to communicate with their audience. The voices of brands showed up for their customers with behind the scenes looks at their struggles and stories in a humanistic way. This honesty often led to stronger customer trust and sales. It showed that businesses were still there for their communities — near and far.
Don’t go chasing algorithms— remember your story. In this oman whatsapp number data 5 million year of social distancing and stay-at-home quarantine, the need to connect to others was fulfilled online through social media, which provided a voice for many to communicate with the outside world. One of the biggest platforms for new voices this year was TikTok, which emerged as the most downloaded app of the year for users between 18 and 24. However, no matter the channel, the message was the same — honesty and transparency. “We’re in this together” may as well have been the tagline of the year, signifying the connection that we all craved while staying apart.
People buy from people
In fact, a recent study by Allison+Partners found that 58% of marketers believe that humanizing a brand will lead to higher sales. For many businesses, physical doors were closed, giving social media and YouTube the perfect platform to communicate with their audience. The voices of brands showed up for their customers with behind the scenes looks at their struggles and stories in a humanistic way. This honesty often led to stronger customer trust and sales. It showed that businesses were still there for their communities — near and far.