Research your target audience
Posted: Tue Apr 22, 2025 6:05 am
It is essential for a business to study the daily life and behavior of its target audience , as well as their relationship with food. This way, it is possible to know how to communicate with them and which qualities of their products should be highlighted in marketing actions. Research can be carried out on ethnography, consumer journeys and concept testing.
If your company works with practical and switzerland mobile database foods, for example, your ideal consumer probably has a busy routine and is concerned about the benefits they provide. Therefore, it would be advisable to show that your product offers practicality without sacrificing health, using nutritional marketing strategies, which is the subject of the next tip.
3. Use nutritional marketing strategies
Nutritional marketing is an important form of product differentiation used by the food industry. It is a strategy that is not completely innovative, but is based on providing consumers with nutritional information about products. This allows them to make informed choices that are in line with the lifestyle they intend to adopt.
Before the adoption of nutritional tables on food labels became mandatory under Brazilian law, this was the main nutritional marketing tool. Now, this is no longer a differentiator and nutritional advertisements have taken its place. In these advertisements, well-prepared and disseminated nutritional data is an important tool for educating the population about nutrition.
This strategy benefits both sides, as it helps to promote a better image and generate trust for the company, in addition to making customers more confident about what they are consuming
If your company works with practical and switzerland mobile database foods, for example, your ideal consumer probably has a busy routine and is concerned about the benefits they provide. Therefore, it would be advisable to show that your product offers practicality without sacrificing health, using nutritional marketing strategies, which is the subject of the next tip.
3. Use nutritional marketing strategies
Nutritional marketing is an important form of product differentiation used by the food industry. It is a strategy that is not completely innovative, but is based on providing consumers with nutritional information about products. This allows them to make informed choices that are in line with the lifestyle they intend to adopt.
Before the adoption of nutritional tables on food labels became mandatory under Brazilian law, this was the main nutritional marketing tool. Now, this is no longer a differentiator and nutritional advertisements have taken its place. In these advertisements, well-prepared and disseminated nutritional data is an important tool for educating the population about nutrition.
This strategy benefits both sides, as it helps to promote a better image and generate trust for the company, in addition to making customers more confident about what they are consuming