Folding and binding a brochure
Posted: Tue Apr 22, 2025 5:45 am
Once you've determined a format, you can choose from various folding and binding options. Depending on the size of the brochure, various folding options are possible, including altar folding, zigzag folding, or parallel folding. If the brochure is to be bound, you also have a variety of options to consider, depending on the brochure and its intended use. There are adhesive bindings, saddle stitching, thread stitching, and various spiral bindings, such as ring eyelet stitching. For more information on binding, see my blog post: What types of binding are available for brochures?
The design of a brochure
When designing a brochure, you should follow the guidelines of your company's namibia phone number data corporate identity . If there's already a brand style guide, all the better, as it precisely specifies fonts, colors, logo, etc., and their use.
Page structure
To ensure a clear and easy-to-assemble brochure structure, it's very helpful to use both a baseline grid and a formatting grid, as well as guidelines to systematically organize text, images, and white space. Also, plan enough white space so the brochure doesn't appear too cluttered and remains clear. Depending on the brochure type you've chosen, keep in mind that you're also designing double-page spreads when structuring the pages.
typography
If you haven't already chosen the font in the style guide, use one that is easy to read, as you want the content of your brochure to be quick and easy to understand. You should never use more than two font families in total to avoid a chaotic look. Choose a main font for the body text that you use consistently. You can also use a striking font to emphasize headings. As with the font families, you shouldn't vary the font size too much. Each text level/type should be assigned a size, so specify a specific font size for all elements, from the section and headline to the caption and page number. For the body text, for example, a font size of 9 to 10.5 pt is recommended.
The design of a brochure
When designing a brochure, you should follow the guidelines of your company's namibia phone number data corporate identity . If there's already a brand style guide, all the better, as it precisely specifies fonts, colors, logo, etc., and their use.
Page structure
To ensure a clear and easy-to-assemble brochure structure, it's very helpful to use both a baseline grid and a formatting grid, as well as guidelines to systematically organize text, images, and white space. Also, plan enough white space so the brochure doesn't appear too cluttered and remains clear. Depending on the brochure type you've chosen, keep in mind that you're also designing double-page spreads when structuring the pages.
typography
If you haven't already chosen the font in the style guide, use one that is easy to read, as you want the content of your brochure to be quick and easy to understand. You should never use more than two font families in total to avoid a chaotic look. Choose a main font for the body text that you use consistently. You can also use a striking font to emphasize headings. As with the font families, you shouldn't vary the font size too much. Each text level/type should be assigned a size, so specify a specific font size for all elements, from the section and headline to the caption and page number. For the body text, for example, a font size of 9 to 10.5 pt is recommended.