Emotional marketing is marketing that uses emotions to
Posted: Tue Apr 22, 2025 4:38 am
influence the consumer. It has a radically different approach to building advertising campaigns. The brand itself, which is being promoted, fades into the background. A gripping story, image and text touches the viewer's heart and remains there for a long time, creating a strong emotional connection. A person buys not the product itself, but the emotions from using it or solving his problem.
When emotions are aroused, a product becomes more than just another viber data marketplace offering. Decisions are then made with the heart rather than the mind, accelerating sales by 23%.
Emotional advertising is based on psychological triggers that make us feel something. There are 5 main emotional hooks. Each of them encourages a specific action:
Happiness makes you want to share it. Positive advertising quickly increases brand awareness. Plus, the concept of "the product will make you happy" sells well.
Fear of danger haunts for a long time. If a company guarantees safety and comfort, the consumer will take advantage of its offer. For example, Volkswagen's advertising reflected a car accident, which caused a 17% increase in sales.
Fear of loss leads to quick decisions. Sentences with the phrase “two seats left” evoke a feeling of loss of something that many people have used. Fear of loss is called the “FOMO Effect” and it stimulates action in 73% of cases.
Sadness motivates to maintain contact. Advertising with scenes of environmental problems, mistreatment of people or animals evokes empathy. It actively spreads and strengthens feedback.
Inspiration drives action. A story of how ordinary people change their lives creates a desire to buy a product to become better. The most obvious is Nike’s emotional marketing with the slogan “Just Do It.”
When emotions are aroused, a product becomes more than just another viber data marketplace offering. Decisions are then made with the heart rather than the mind, accelerating sales by 23%.
Emotional advertising is based on psychological triggers that make us feel something. There are 5 main emotional hooks. Each of them encourages a specific action:
Happiness makes you want to share it. Positive advertising quickly increases brand awareness. Plus, the concept of "the product will make you happy" sells well.
Fear of danger haunts for a long time. If a company guarantees safety and comfort, the consumer will take advantage of its offer. For example, Volkswagen's advertising reflected a car accident, which caused a 17% increase in sales.
Fear of loss leads to quick decisions. Sentences with the phrase “two seats left” evoke a feeling of loss of something that many people have used. Fear of loss is called the “FOMO Effect” and it stimulates action in 73% of cases.
Sadness motivates to maintain contact. Advertising with scenes of environmental problems, mistreatment of people or animals evokes empathy. It actively spreads and strengthens feedback.
Inspiration drives action. A story of how ordinary people change their lives creates a desire to buy a product to become better. The most obvious is Nike’s emotional marketing with the slogan “Just Do It.”