How to promote your construction company without advertising?
Posted: Mon Apr 21, 2025 10:34 am
To promote your construction company, mass advertising is still required: flyers, TV spots, radio, press, etc.
These traditional channels work for some, but are increasingly frustrating consumers. Indeed, they have become allergic to advertising!
In this article, I'll explain consumer behavior in the construction industry and show you how to deliver a user experience that will japan mobile database your customers and bring in new ones. The secret? Inbound Marketing !
Evolution of consumer and philippines mobile database behavior:
93% of buyers use search engines to start a purchasing process. (source: Marketo)
Your prospects behave differently online today. They're tired of being bombarded with advertising messages they never asked for.
Thanks to the Internet, your prospects are in control: they search for information online, they inform themselves, compare, and analyze your company or your competitor before making an informed purchasing decision. (Example below)
95% of qualified prospects on your website are there to search for information and aren't yet ready to speak to a salesperson, but at least 70% will end up buying from you or a competitor. (Brian Carroll)
Comparison of the evolution of purchasing behavior BEFORE / TODAY:
BEFORE :
The power is with the brands.
Consumers are bombarded with advertisements that want to sell them multiple products.
They can't do anything about it / they are passive.
TODAY :
The buyer is in power, he controls the relationship.
It has all the tools to find out about a product/service/company
He is able to make his own purchasing decisions without any intervention from the company.
These traditional channels work for some, but are increasingly frustrating consumers. Indeed, they have become allergic to advertising!
In this article, I'll explain consumer behavior in the construction industry and show you how to deliver a user experience that will japan mobile database your customers and bring in new ones. The secret? Inbound Marketing !
Evolution of consumer and philippines mobile database behavior:
93% of buyers use search engines to start a purchasing process. (source: Marketo)
Your prospects behave differently online today. They're tired of being bombarded with advertising messages they never asked for.
Thanks to the Internet, your prospects are in control: they search for information online, they inform themselves, compare, and analyze your company or your competitor before making an informed purchasing decision. (Example below)
95% of qualified prospects on your website are there to search for information and aren't yet ready to speak to a salesperson, but at least 70% will end up buying from you or a competitor. (Brian Carroll)
Comparison of the evolution of purchasing behavior BEFORE / TODAY:
BEFORE :
The power is with the brands.
Consumers are bombarded with advertisements that want to sell them multiple products.
They can't do anything about it / they are passive.
TODAY :
The buyer is in power, he controls the relationship.
It has all the tools to find out about a product/service/company
He is able to make his own purchasing decisions without any intervention from the company.