10 Effective Strategies to Increase Engagement on Instagram

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Discover, in this article, the importance of engagement on Instagram and learn about surefire strategies to improve this metric and be successful on this platform.
Instagram has proven to be an essential tool for companies looking to maintain close contact with their customers. As such, it contributes significantly to building an active presence of companies in the digital world.

According to information released in an annual sweden mobile database by SocialBakers , aimed at marketing professionals , Instagram is considered an essential communication channel for maintaining connections between companies and their target audience. This exceeds the number of interactions between users 20 times more than Facebook. For this reason, it has become essential to have a presence on this platform.

However, it is not enough to maintain a profile for your company on the network. With the popularity of the tool, it is a matter of intelligence to find ways to take advantage of all this “power”, implementing actions that further stimulate the interaction with your audience. After all, the secret behind good results lies in promoting — and, of course, preserving — engagement on Instagram.