Improves relationships with target audiences
Posted: Mon Apr 21, 2025 10:21 am
Better than simply selling products and services is investing in relationships with the people who buy from you. This is beneficial because it increases the chances of loyalty — the father of marketing, Philip Kotler, states that customer retention is between 5 and 7 times cheaper than investing in acquiring new ones — and because it has people who provide free and voluntary advertising of what a company offers.
This is because Nielsen research shows that italy mobile database from friends and family are trusted by 83% of respondents. Therefore, investing in marketing actions can build a more friendly relationship with your target audience, which can increase sales volume.
In general, there are several criteria to consider when choosing a brand to buy products and services from. Contrary to what common sense might imagine, as shown in a report by G1 , quality service is a preferable criterion even over low prices, for 61% of those interviewed.
Therefore, consider that improving the relationship with the target audience, which can be reflected in better service, for example, can make your brand a reference for quality in the segment, even if the prices are not the lowest.
This is because Nielsen research shows that italy mobile database from friends and family are trusted by 83% of respondents. Therefore, investing in marketing actions can build a more friendly relationship with your target audience, which can increase sales volume.
In general, there are several criteria to consider when choosing a brand to buy products and services from. Contrary to what common sense might imagine, as shown in a report by G1 , quality service is a preferable criterion even over low prices, for 61% of those interviewed.
Therefore, consider that improving the relationship with the target audience, which can be reflected in better service, for example, can make your brand a reference for quality in the segment, even if the prices are not the lowest.