Expectations are not met
Posted: Mon Apr 21, 2025 9:57 am
Even if the title and description contain relevant keywords and the corresponding product pages are included by the search engine in the target group-relevant search queries, this does not mean that the user's needs have been satisfied.
For example, if the search query is "buy shoes," but the online shop argentina cell phone number list/ doesn't sell shoes (for example, only shoelaces), the user is likely to leave. Online shop operators should therefore check whether the content of the landing pages also matches the respective keywords and optimize them if necessary.
Payment options not visible
One frustration factor that has a particularly long-lasting impact is "payment options." Once a customer has decided to purchase a product from your online store, it's important that they can see the available payment options very early on.
After several minutes have already been invested in filling out forms, the last thing they want to do is find out in the final step before completing the purchase that their desired payment option isn't available. It's important to understand that this disappointment not only leads to the purchase process being abandoned, but that this experience can also lead to the online store being avoided for future purchases, or possibly not being recommended to others.
For example, if the search query is "buy shoes," but the online shop argentina cell phone number list/ doesn't sell shoes (for example, only shoelaces), the user is likely to leave. Online shop operators should therefore check whether the content of the landing pages also matches the respective keywords and optimize them if necessary.
Payment options not visible
One frustration factor that has a particularly long-lasting impact is "payment options." Once a customer has decided to purchase a product from your online store, it's important that they can see the available payment options very early on.
After several minutes have already been invested in filling out forms, the last thing they want to do is find out in the final step before completing the purchase that their desired payment option isn't available. It's important to understand that this disappointment not only leads to the purchase process being abandoned, but that this experience can also lead to the online store being avoided for future purchases, or possibly not being recommended to others.