How Belgian Startup Aproplan Uses Inbound Marketing

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In this article, you will discover the success of the Belgian startup Aproplan and how they use Inbound Marketing .

A little reminder about Aproplan
What are they doing?
APROPLAN is revolutionizing the on-site construction process, as well as site maintenance and management. The interface allows site managers and contractors to manage their projects using a tablet or smartphone instead of pen and paper.
By providing a shared digital environment, they tongliao mobile number database the long-standing problems of delays and major disagreements between stakeholders.


Course

2012
Founded in 2012 by Thomas Goubau and Renaud Lacroix

2014
Aproplan wins the favorite award at the CONTECH 2014 trade show in Montreal

2016
First fundraising of 1.5 million euros.

2017
In 2017, Aproplan was named “Scale-Up of the Year” at Tech Start-Up Day.

A second round of €5 million has been completed. These new funds will primarily be used to develop the software and will be invested in marketing and sales, including inbound marketing and Hubspot.

Future
The company plans to expand into Europe in the coming years, starting with the countries bordering Belgium.


Overview of their Inbound Marketing
Offering an eBook in the footer: this helps increase the number of prospects/leads
Social networks displayed: in order to make them known and encourage subscription to the pages
Chatbot: to promote direct contact
Photo 1 Aproplan

Video content from the start as a content offering: video being the content of today and tomorrow.