Sales and Marketing Strategy

[shukla7789]

Furthermore, marketing is about generating interest among potential consumers and making the world aware of your business and its products or services. Marketing uses both emotion and analytics to reach an audience and convert curious visitors into qualified leads.


But here's the problem: today, a buyer doesn't follow the traditional "marketing => sales => customer" funnel.

Instead, every prospect follows a unique path. A prospect may know they want to buy your product before even speaking to a sales representative because they've already been convinced by your Instagram account.

Another prospect might also speak with a sales representative first, then require additional marketing in the form of webinars or blog posts before closing the deal.

Your buyer has unlimited information at their fingertips: they can check out your Facebook page, blog posts, website, and customer reviews of your products before even speaking to a sales representative.

When a prospect who has already read thirteen customer reviews contacts your representative, they will need a different conversation than a prospect who only heard about your business from a Facebook ad.

That's why your marketing and sales teams need to be closely aligned, as your buyer needs to be able to communicate with you and sell to you, wherever and whenever they want. Traditional sales and marketing tactics no longer work.

To find scalable growth, it's essential that your marketing team communicates all the information they have about a prospect to your sales team before a salesperson even picks up the phone.


To truly delight your customer, it is essential that you reduce friction by implementing a strategy to align your sales and marketing teams .

For example, you might ask your sales and marketing teams to work together on creating a buyer persona or to document content tunisia mobile database throughout a buyer's journey.

Although the two teams may appear to have different success criteria, they should ultimately share the goal of being customer-centric, even at the cost of their individual processes.

“Sales and marketing alignment can help your company improve its ability to close deals by 67% and can help generate 209% more revenue from marketing.”

So failing to align your sales and marketing teams is detrimental to your bottom line.

But it's easier said than done. Aligning sales and marketing, especially when your business is growing, can seem like a relatively daunting process.

Fortunately, there are a few strategies you can put in place to ensure a more harmonious relationship between the two teams, immediately.



Where to start?


1. Have your marketing and sales team jointly create a buyer persona.
Your marketers have a good understanding of the consumer - they've conducted extensive research, and they've reached out to prospects through social media and email.

But more than likely, your marketers haven't spoken directly to these prospects. They may not fully understand your prospects' main problems, or the challenges they face that your product or service can't currently solve. This information can only be obtained from your sales team.
Ultimately, to get a complete picture of your consumer, it's essential that each team contributes to shaping the buyer persona. For example, you might ask your marketing team to create an initial buyer persona through research and brainstorming sessions, but you'll then need to gather feedback from salespeople to modify and refine this persona.

Obtain initial feedback from sellers and request final approval of the buyer persona to ensure each team is working with the same consumer in mind.

2. Document content gaps throughout a buyer's journey.
Your sales and marketing teams should take the time to compile everything both teams have created to help solve the customer's problem, including white papers, infographics, guides, case studies, and email exchanges.

Next, employees on each team need to have a frank discussion about what's missing. A sales rep might notice that your marketing team hasn't created a guide on a topic that most of their prospects struggle with. Or, your marketing team might need input from your sales team to develop a more useful customer case study.

Additionally, both teams should take the time to organize and understand which content works best for which stage of the buyer's journey. While this will likely be a tedious process, it will help both teams become more effective in their strategies over the long term.