MLM business in Italy: features and prospects

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MLM business in Italy has been rapidly developing over the last few years and now the country ranks third among the leading markets of network marketing in Europe. But what is driving such growth of the MLM industry in the country and what legislation should be taken into account to successfully run your network business in the Italian market? Let's find out

Dynamics of the Italian economy

Italy is known as one of the most culturally and economically developed bc data countries in the world. The country has a continuously growing social market economy, which ranks 3rd in Europe and 8th in the world in terms of GDP.

In April 2024, Italy's GDP reached more than $2.3 trillion, with GDP per capita at $39,580. According to the National Institute of Statistics of Italy, the country's GDP is expected to grow by 1.1% in 2025.

Italy has a well-developed service sector, which accounts for 65% of its GDP. The basis of this sector is tourism - the country ranks 5th in terms of visits in the world, with 12.6 million tourists visiting Italy in January 2024 alone. The industry and trade sector also make a significant contribution to the country's economy, accounting for about 23% of GDP.

If we talk about the country's population, then according to the World Population Review, it currently numbers more than 59.2 million people. As Statista research shows, about 15% of Italians are looking for additional income options on the Internet, and more than 60% of the country's population prefers online shopping. Such trends create favorable conditions for the development of MLM business in Italy.