What can impact the payment approval rate in your e-commerce segment?

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Some important factors impact different segments of a digital store when it comes to payment approval rates . It is essential to know them.

Risk rate
Some segments, such as electronics , have higher risk croatia mobile database due to their immediate liquidity on the parallel market. This makes fraud attempts higher, directly impacting payment approval rates. Data from ACI Worldwide revealed that in September 2020, the transactional value of fraud attempts increased by 0.4%, driven by electronics purchases. In this case, it is essential to look for an anti-fraud system that, in addition to artificial intelligence – which makes checks faster and more robust – also has manual review of payments.

High average ticket
According to the study from the 42nd edition of the Webshoppers report, the average value of online purchases by Brazilians grew by 6% in the first half of 2020, rising from R$404.00 to R$427.00. This information is important, mainly because the segments that need attention to maintain good approval rates are those with the highest average ticket – especially when this ticket exceeds the average consumption limit for credit cards in Brazil. This is because without a robust anti-fraud system , it is common for payments to be blocked for security reasons. In other words, false positives increase – legitimate payments that end up being declined.