The landing page: the Swiss army knife of online marketing
Posted: Mon Apr 21, 2025 4:29 am
Nowadays, a landing page is an integral part of every online marketing strategy. Interest in the term "landing page" is also steadily increasing.
This is what a chart excerpt from Google Trends for the term “Landing Page” looks like:
landing-page-google-trends-growth
As you can see, interest in landing pages has been growing for years. This is no surprise, as today's fast-paced world is filled with even more marketing goals, stimuli, and informational distractions.
1. What is a landing page?
A landing page is a kind of "special subpage" of your company. These special pages are designed to convey information to visitors as clearly and concisely as possible, while also using as little space as possible, and to pique their interest.
A landing page doesn't just have to promote a specific product or service. It can also be used to provide content to gauge and qualify interested leads. Landing pages can also be used to improve the quality of data in your CRM and supplement missing information, such as phone numbers or position within the company.
2. But what is the difference to a normal website?
A landing page isn't, first and foremost, a duplicate of your website. Quite the opposite: It eliminates all distractions, such as links, a menu bar, multiple calls to action, or irrelevant images. The fewer distractions on a landing page, the more focused visitors remain and the more likely they are to achieve their goal. To assess the quality of a landing page, all you need to do is ask yourself a single question:
How many goals does my landing page have?
A normal website, on the other hand, contains many and very different goals. These goals could include general information about the company, job postings, or even, more generally, information about products. A landing page, on the other hand, netherlands phone number data usually pursues a single goal, for example:
generate new leads for sales
qualify existing leads
Sell products
generate new applicant leads
find new partners for the company
Offer content to enrich the data of existing leads
3. Why is a landing page so essential in online marketing ?
Landing pages can massively improve your conversion rate without requiring major website restructuring. The increase in conversion rate is largely achieved by reducing the number of goals (distracting elements on the website).
For certain online marketing channels, a good landing page is the key to success:
Landing pages ensure effective search engine advertising.
No matter how well-written your ad copy is and no matter how much money you spend on top keywords, if your landing page is ineffectively designed, you won't generate any sales. If visitors who click on a Google Ads ad don't make a purchase or fill out a form on the landing page, then you know where you have room for improvement.
Creating a landing page is inexpensive and easy.
Creating a landing page is relatively inexpensive and easy, as there are now various tools and providers on the market that allow you to build a landing page using a modular principle – even without extensive programming knowledge. This allows you to create and customize a landing page without the need for additional specialist staff. Especially if your business generates strong sales with trends, you can set up a landing page very quickly and launch your campaign the same day.
This is what a chart excerpt from Google Trends for the term “Landing Page” looks like:
landing-page-google-trends-growth
As you can see, interest in landing pages has been growing for years. This is no surprise, as today's fast-paced world is filled with even more marketing goals, stimuli, and informational distractions.
1. What is a landing page?
A landing page is a kind of "special subpage" of your company. These special pages are designed to convey information to visitors as clearly and concisely as possible, while also using as little space as possible, and to pique their interest.
A landing page doesn't just have to promote a specific product or service. It can also be used to provide content to gauge and qualify interested leads. Landing pages can also be used to improve the quality of data in your CRM and supplement missing information, such as phone numbers or position within the company.
2. But what is the difference to a normal website?
A landing page isn't, first and foremost, a duplicate of your website. Quite the opposite: It eliminates all distractions, such as links, a menu bar, multiple calls to action, or irrelevant images. The fewer distractions on a landing page, the more focused visitors remain and the more likely they are to achieve their goal. To assess the quality of a landing page, all you need to do is ask yourself a single question:
How many goals does my landing page have?
A normal website, on the other hand, contains many and very different goals. These goals could include general information about the company, job postings, or even, more generally, information about products. A landing page, on the other hand, netherlands phone number data usually pursues a single goal, for example:
generate new leads for sales
qualify existing leads
Sell products
generate new applicant leads
find new partners for the company
Offer content to enrich the data of existing leads
3. Why is a landing page so essential in online marketing ?
Landing pages can massively improve your conversion rate without requiring major website restructuring. The increase in conversion rate is largely achieved by reducing the number of goals (distracting elements on the website).
For certain online marketing channels, a good landing page is the key to success:
Landing pages ensure effective search engine advertising.
No matter how well-written your ad copy is and no matter how much money you spend on top keywords, if your landing page is ineffectively designed, you won't generate any sales. If visitors who click on a Google Ads ad don't make a purchase or fill out a form on the landing page, then you know where you have room for improvement.
Creating a landing page is inexpensive and easy.
Creating a landing page is relatively inexpensive and easy, as there are now various tools and providers on the market that allow you to build a landing page using a modular principle – even without extensive programming knowledge. This allows you to create and customize a landing page without the need for additional specialist staff. Especially if your business generates strong sales with trends, you can set up a landing page very quickly and launch your campaign the same day.