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Slash Costs - by 90% while skyrocketing your efficiency. 24/7 Lead Engagement - Never miss a beat with our digital workforce. Blog Lead Tactics B2B Lead Resolution: Scoring & Segmentation Tactics By Emma S. January 292024 • 3 min read Share this post B2B Lead Resolution: Scoring & Segmentation Tactics Lead generation in B2B businesses can be challenging. Have you ever wondered why some leads turn into loyal customers while others fade away? 79% of marketing leads never convert into sales.