What is my identity? What do I want to convey to my customers?

[suchona.kani.z]

I choose, as anticipated before, the keyword “personalization”.

The fundamental starting phase, however, is a complete competitor analysis , which you can do using the tools we talked about in the related article.

So, at this point, we have a clear idea of ​​what the customer wants, what the market is like and how the competition moves. Let's see what keywords we have come up with to create the brand for your online furniture store.

Keywords:

quality;
customer care;
made in Italy;
customization.
Phase Two - Brand Identity and Creative-Operational Aspects
steps to create a brand

Once again you will have to roll up your sleeves because this is the delicate phase where, based on the data collected so far, we create the identity of your brand and then move on to practically choosing the name and creating the logo.

The keywords we found, observing your competitors and your cambodia email list customers' tastes, will outline the identity of your brand.

What your customers should see when they look at your brand is a reliable company, with quality products made in Italy, with excellent customer service and customization options.

How to create a brand with a defined identity then?

I recommend that you use the Vision & Mission Statement : a summary but in-depth document in which you verbally explain your brand's vision (how it sees the world, its identity) and its mission (what it wants to achieve, what is the ultimate purpose of its existence).

It seems like a somewhat vague and far-fetched exercise, but believe me: if you don't have these aspects clearly understood, it shows. And your brand will never aspire to become a brand.

But now let's move on to the actual creation of the brand in all its creative-operational aspects.