Videos are a powerful marketing tool

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Video marketing really hit the big time in 2018, and it’s been on a steady rise ever since. It’s no surprise that video-based social media like TikTok has completely won over the younger generations.

If you are a business owner, you absolutely cannot miss the enormous opportunities that video offers. In 2019, 87% of marketers used video as a marketing tool (Wyzowl, 2019) to build trust with users and increase engagement rates.

Consumers love watching videos on social media
social media video marketing statistics

In the era of digital nomads and smart working , it is not surprising that social media is extremely used by internet users. Not only to stay in touch with their friends, but also and above all to watch videos. Even more so if these videos are published by brands or businesses that they follow and trust.

According to research, in fact, videos are the type of content singapore email list that users prefer to watch on their social networks, especially if published by their favorite brands (Animoto, 2018).

Video is therefore becoming an increasingly influential channel in terms of purchasing decisions, so much so that Instagram is about to become the fastest growing platform in terms of using video to encourage purchases.

Video Marketing = Profit

In the end, profit is what really matters. And it all comes down to return on investment (ROI). If we look at the numbers, 88% of video marketers are satisfied with the ROI generated by their social media video marketing campaigns (Animoto, 2018).

Generally speaking, businesses use video marketing to increase their sales, create brand awareness and trust, inform their customers and reach potential customers.

The most used platforms to achieve these goals are therefore Instagram, Facebook and YouTube (more recently, also TikTok ).

The main advantage is that video marketing allows you to explain everything in a viral visual format, clear and easy to understand for users. So much so that the most popular video formats are tutorials and explanatory videos.