Instagram is best for sharing photo or video content

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Surprisingly, the process can be broken down into five simple steps.

Choose the right social media platforms
Before you go hunting for social media influencers to represent your brand, you need to choose the right social media platforms.

To decide which platform or platforms are right for your brand growth, it is important to understand how each platform works and who their primary users are.

Here's a quick breakdown:

that is meant to grab attention. If you are selling a product (as opposed to a service), Instagram is almost certainly a platform you will want to be present on. Most Instagram users are between the ages of 18 and 34.

YouTube is the best platform for video content because it has no iraq email list time limits. YouTube's demographics are surprisingly diverse – despite being most popular among 18-24 year olds , YouTube has a 51% penetration rate among people 75 and older .

Facebook allows for a mix of text, photo, and video content. It is also loved by marketers for its popular Facebook Live option that lets you go live anytime, anywhere (a feature Instagram also offers, for a slightly different audience). Facebook users are a bit older, between 25 and 34 .

TikTok : the latest frontier of influencer marketing for those targeting teenagers and a very young audience. On this platform, it is possible to create different types of partnerships but, remember, the only type of content allowed is video. You can create micro films of 15/20 seconds each for a maximum of 60 seconds in total. Selling on TikTok is still easy as the competition is not high: there are still many companies that do not yet have a business account, start riding the wave with influencer marketing.

There are many other social media platforms , but these three are typically where you will find the most influencer marketing. To find the right influencers, you first need to find the right platforms, so don’t skip this step.