Examples of corporate storytelling that cannot fail to move you

[suchona.kani.z]

Depending on the message and the audience, the most suitable channel will change, and depending on the channel, the narration method will have to change. Your story therefore will and will presumably be able to live in many different ways, declined as text, as video, as a carousel of images, etc.


Maybe you’re still on the fence and aren’t convinced that storytelling can have all this power. Okay, I’ll give you that.

But from now on, try to look around you, to notice the storytelling around you and its power on your subconscious.

I still remember the first time, in America, that I found myself holding a shampoo from the Herbal Essence line , which didn't yet exist in Italy: I stayed in the shower, soaped up, reading the description written on that tube until the end, which spoke to me of magical ingredients, of hair that overcomes challenges, of perfumes that come from far away...

It was one of the first times that a manufacturer of essential goods vietnam email list used storytelling in its communications, and it immediately had an impact.

Today we are bombarded by communication, and therefore also by storytelling, but when the latter is done well and not with a blatantly explicit marketing purpose, it cannot fail to win us over.

A classic example is the P&G advertisement for the 2016 Olympic Games, in which the company uses masterful storytelling to take us, almost without ever explicitly showing us the products, on an emotional journey with the Olympic athletes and their stories, celebrating the mothers who are behind their children's success (and therefore, implicitly and light-heartedly, the company that helps them in this arduous task).

I challenge you not to be even a little moved by the power of this storytelling:


Another is that of Nike, which has promoted values ​​and objectives dear to its target audience and has embodied its claim, 'Just do it', in a commercial that incites each of us to unleash our own potential.