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This 250-page book includes eight sections on how to use the six poles of the brain to encourage action, arouse emotions, and especially empathy.

"Those Ideas That Stick" was written by Dan Heath, speaker and author, and his brother Chip Heath, professor of organizational behavior at the Stanford Graduate School of Business.

In this book, the authors criteria for the romania mobile database of your digital marketing strategy. According to them, an idea becomes memorable when it tells a story, conveys emotion, is credible, concrete, unexpected, and simple.

At once funny, revealing and provocative, this book helps you better understand the importance of an idea.

To convince a prospect to buy your services or products, you must seduce them through effective storytelling. This book provides the steps to follow to achieve this. Before writing it, find the background and the storyline, and think of a captivating headline to grab your readers' attention. To encourage them to take action, simply slip the sales pitch subtly into the story.

This 158-page book, published by Dixit, is written by Blake Snyder, a screenwriting consultant who teaches screenwriting and story structuring.

Written by Grégoire de Montaigu, Renaud Vaillant, Willy Fontugne, and François Scheid, this 290-page book introduces the concepts and terms used in digital marketing. You'll also learn more about SEA, SEO, and the various tools and strategies you can use to develop the best strategy for your website.

This book will help you analyze trends and data that can be exploited online.

Growth marketing aims to capture attention and retain prospects and customers throughout their purchasing journey. In this 224-page book published by Éditions Eyrolles, written by Romain Saillant and Yann Leonardi, you'll discover this popular marketing strategy across various industries and learn more about the AARRR (Acquisition, Activation, Retention, Recommendation, and Revenue) model.

Digital Marketing 2020, a book written by Nicolas Deroualle, summarizes all the techniques you need to know about e-marketing in seven chapters. You'll gain insightful advice from specialists on digital issues and the methods to follow to create innovative campaigns.

Ideal for beginners, this 500-page book explains step-by-step what you need to do, from finding prospects to implementing different strategies.

This 296-page book was written by Christophe Menani. It outlines the various tools and actions needed to adapt to the market, offerings, and context. This book also reveals the pitfalls to avoid and the steps to follow to convert your prospects into customers.

With the rise of digital technology, businesses must now have a web presence to sell their services and products. In this 132-page book, Marion Giroudon reveals the different channels and techniques to use to optimize your online presence: social media, SEO, communication with prospects and customers, traffic analysis, and more.