Cause Related Marketing Today

[mdabuhasan]

One of the most well-known and awarded case studies was the one that the Parisian communication agency BETC developed for Lacoste with the aim of supporting the cause of protecting endangered animals. Lacoste created several polo shirts in which the iconic crocodile symbol of the brand was replaced by other endangered animals: the number of items in eac

polo shirt was proportional to the number of animals still alive. The proceeds from sales were donated to the IUCN ( International Union for Conservation of Nature ), which is committed to protecting endangered animals.

The power of CRM is therefore twofold: on the azerbaijan phone number data one hand, the possibility for the consumer to purchase a limited edition item, on the other, the satisfying feeling one gets in contributing to doing good for the planet.