Improves relationships with target audiences

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Better than simply selling products and services is investing in relationships with the people who buy from you. This is beneficial because it increases the chances of loyalty — the father of marketing, Philip Kotler, states that customer retention is between 5 and 7 times cheaper than investing in acquiring new ones — and because it has people who provide free and voluntary advertising of what a company offers.

This is because Nielsen research shows that italy mobile database from friends and family are trusted by 83% of respondents. Therefore, investing in marketing actions can build a more friendly relationship with your target audience, which can increase sales volume.


In general, there are several criteria to consider when choosing a brand to buy products and services from. Contrary to what common sense might imagine, as shown in a report by G1 , quality service is a preferable criterion even over low prices, for 61% of those interviewed.

Therefore, consider that improving the relationship with the target audience, which can be reflected in better service, for example, can make your brand a reference for quality in the segment, even if the prices are not the lowest.