What are the main digital marketing metrics?

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There are several metrics that your team can use to monitor the performance of your digital marketing actions. In fact, they can and should be integrated so that you have a complete view of each stage of your planning. Learn about the main digital marketing metrics below.

1. Average ticket
The average ticket metric indicates the average norway mobile database that each customer spends in your business. Ideally, you should consider an average monthly ticket, simply dividing the monthly revenue value by the number of customers who made purchases during that period.

This way, you can check the performance of your digital sales and better understand your consumers' behavior . If you are selling below expectations, you can implement new strategies, such as cross - selling, which associates products and services to increase sales conversion.

2. Conversion rate
Conversion is extremely important and is an essential factor for potential customers to enter the sales funnel. When you monitor your conversion rate, you can analyze the performance of your online content published on your blog, website or social media.

To arrive at the conversion rate, first of all, you need to keep in mind what your conversion goal is. It is calculated by dividing the number of conversions by the number of audience. The value obtained should be multiplied by 100. A result lower than your conversion goal makes it clear that your content strategy should be reevaluated.