Video Content Marketing Success Story

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When launching its Samsung 6 smartphone, South Korean electronics company Samsung opted for a powerful Video Content Marketing strategy , combining creativity, originality, and entertainment. The best part? They got straight to the point, without hesitation. Check it out:



As can be seen in the video, Samsung used two key resources: proposing solutions and mocking the competition, both based on a cyprus mobile database of emotion.

First, they provided a detailed description of the product, showing the solutions it provides and the everyday problems people face without it; such as the suffering many face from tangled or over-stretched charging cables.

The second element the electronics company used was a comparison with the competition, coupled with a subtle attack. How did they do it? They focused solely on showing how the iPhone 6, the competitor's device, doesn't solve this problem, as it lacks wireless charging capabilities. By handling it with a great deal of humor and intelligence, they turned it into a very effective resource.