Define the audience to be impacted

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Just like in digital marketing, it is important to understand who you are going to speak to, that is, who are the individuals you want to reach through offline marketing campaigns. Here, it is also important to know the characteristics of your persona.

For example, you need to know whether the person greece mobile database want to reach lives near your business or not, understand how they consume content outside of the digital world, what their age range is, and other important data.

A good option is to use your company's database. This way, you have the characteristics of the individuals who normally buy from your store and, with this, you can create the audience to be impacted.