What is interactive content?

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Interactive content is content in which the user has direct participation, no longer being passive in its consumption. Thus, the user can respond, click, make a decision, reproduce something, etc.

One example was the 1990s show You Decide. There iceland mobile database only one story, but the ending was decided by viewers via phone call. Another was the Black Mirror episode Bandersnatch . So, in the middle of watching, the user could make choices.

In this way, innovation and creativity are characteristics of this content. They generate more engagement, because they prevent the user from wanting to abandon it. This way, you can establish a more interactive marketing strategy , which generates value for the audience and helps the lead move through the sales funnel more quickly.

All of these statements can be confirmed by data. Studies have shown that interactive content generates twice as many conversions as passive content. It is also more efficient precisely because of its interactivity.