It promotes conversion to move your prospects from one purchasing stage to another automatically

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Knowing that, according to prospect and customer sales statistics , 2% of sales are made on the first contact, 3% of sales are made on the second contact, 5% of sales are made on the third contact, 10% of sales are made on the fourth contact. This Lead Nurturing process will optimize the conversion rate and thus increase your chance of acquiring new customers , an effort that is more than necessary when we know that 96% of visitors to a site have no intention of buying .

It allows you to send personalized emails thanks to segmentation
A recent study conducted by MailChimp shows that segmenting lists based on user behavior has positive consequences on email performance: it increases the open rate by 10.44% and the click rate by 15.69% iran mobile database to non-segmented campaigns.

Thanks to email marketing, you will therefore have the opportunity to engage with your prospects on subjects that you know they will be interested in because they will have shown an interest in them beforehand (notably by downloading an ebook, for example), and your communication will be all the more effective.

It allows you to have a perfect understanding with your sales teams
Lead Nurturing: Marketing and Sales Teams
Maintaining a relationship with your prospects will give you the opportunity to pass on the most qualified leads possible to your sales teams. Since the added value of a good salesperson is closing sales, you'll save them the hassle of tedious and time-consuming follow-up work. It's the marketer's role to pass on highly qualified leads to your sales teams.

A Forrester study shows that companies that nurture their leads generate 50% more ready-to-buy leads at a 33% lower cost . Increasing your team's productivity will therefore lead to your company's profitability.