3. Connect with society’s values ​​and needs

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– Identify how your organization can contribute to solving real problems in society, aligning with Michael Porter’s concept of shared value.

4. Define a clear and inspiring mission
– Avoid generic phrases like “To be the best company in the sector”.

– Use words that convey impact russia mobile database commitment, such as “We transform lives through sustainable innovation.”

– Purpose should be easy to understand and inspire action. Strategy expert Roger Martin emphasizes the importance of a clear and compelling narrative.

5. Align purpose with business strategy
– Purpose needs to guide decision-making and investments.

– Companies with a strong purpose must integrate it into real actions, from customer experience and feedback to diversity, inclusion and environmental responsibility policies.