Selling on a marketplace doesn’t always help your brand

[bitheerani90]

See below the disadvantages of placing your business in a scenario where brands are confused and fees are frightening.

Dependency → One downside of a marketplace is that you won't be able to sell on your own, even if you have an online business. Having your france mobile database known, with the notoriety you're looking for, ends up being quite difficult. And if we use a more radical example, that is, if the marketplace simply stops operating, your business can (and will) be seriously harmed.

Lack of recognition → If your products are displayed alongside others, your brand probably doesn’t have the recognition you’re looking for. And this is a step backwards when we’re talking about notoriety, that is, the presence your brand has in the minds of consumers – current and potential.

High sales costs → For every sale you make on a marketplace, a fee is charged. The amounts can vary greatly – from 9% to 30% of the product value.

Unfair competition → What happens when your supposed “business partner” becomes your competitor? In November of last year, Joseph Zwillinger, co-founder of Allbirds, a brand of sneakers made from sustainable materials that sells the Wool Runners model, had an unpleasant surprise.

Amazon, the marketplace that sold AllBirds products, began producing and selling sneakers on its platform that were virtually identical to the Wool Runners, but with a different brand and made from petroleum-based materials. In response to Amazon, Joseph Zwillinger thanked the imitation, questioned the materials used in the sneakers, and responded in a way that no one expected: “Please steal our approach to sustainability.”