Who can use it?

[bitheerani90]

Are you excited to use our tracking system? Great!

To have a detailed view of your business and know exactly where your sales are coming from, you just need to:

Have an active Guru account (if you haven't created one yet, click here);
process your sales in one of the payment norway mobile database available on Guru and activate the respective integration;
place Guru tracking links in the indicated locations in your sales structure, according to the type of tracking desired: sales and leads .
Why use RPPC?
Why should you perform end-to-end conversion tracking? Because simply knowing roughly how many sales your campaigns are generating is not enough!

If you’re spending money on a campaign, you’re expecting a sales explosion. In digital marketing, there’s nothing more basic than using conversion tracking to find out if that investment is actually paying off.

However, there is no point in calculating ROI, CPV, CPC and other indicators based on sales that were not confirmed (or were later canceled), as they will be distorted from reality.

Let’s say you’re promoting a product like an online course. After about a month, you see that you’re making, on average, 2 sales per day. If you’re making a profit, that’s good – what if you’re not? At this point, you have no idea whether that’s because the sales generated by the campaign haven’t been paid or if you’re overspending on the wrong campaign!

On the other hand, let’s say you’re making a profit. In that case, the RPPC might not seem so critical – but consider how much more money you could make if you found out that, for example, “Campaign A” had a true conversion rate of 1.89% with 25 confirmed sales out of 61 total sales generated. Meanwhile, “Campaign B” generated twice as many sales (122 sales) in the same period, but had a true conversion rate of 1.5% with 30 confirmed sales.

With the actual performance in hand, it is clear that you should then reduce the investment in “Campaign B” and scale “Campaign A” to increase your return on investment! On the other hand, since the advertiser can only count the conversion based on the sales generated, you would probably scale “Campaign B” – which is less recommended.